Quite simply put: it's competitive out there.​

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You have to stand apart from the myriad of other pet businesses that are competing with you. You have to make your value known, so that you get more than just a couple likes on social media or a slight peak in website traffic once in a while...you get conversions.

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No conversions, no business. It's as simple as that.

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A business is similar to a machine with many moving parts. You need everything to fit and work together to run properly, and if one thing isn't working, for example, your engine isn't well lubricated, the whole thing will eventually sputter out and fail.​

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Copywriting is comparable to the lubricant in the engine. Copy can make your costumer acquisition a smooth and streamlined process, or it can make it a rough and frustrating process, with many dry spells and bumps on the proverbial road.

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Your website is the face of your brand, and one with powerful conversion copy will change your visitors from, well, visitors, to paying costumers.

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Showstopping copy will communicate your value to costumers in a way that speaks to them. A good copywriter will transform lackluster headings such as "Your place for quality dog grooming tubs" to lines that communicate your value such as "Say good-bye to your aching back with [brand name's] specially designed dog grooming tubs!"

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(Tell me, which heading is more likely to get you to read further?)

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Good copy should communicate the desired outcome to visitors. No one cares about your fancy new dog tubs you designed. That's harsh, but that's reality. But they do care about their aching backs that come with constantly bending when grooming dogs. What your visitors are buying is a solution to their aching backs.

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Desired outcome = back that feels fine!

 

If you can communicate how your product helps them with something they care about, whether that's an aching back, a pet with behavior issues, or whatever other problem they're facing, they'll be your paying costumers.

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So while you need other aspects of your business in place, your copy can make or break your brand. It doesn't matter how good your product is, if people don't understand its value, they won't buy it. 

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A copywriter can also save you valuable time that you can spend working with animals instead of writing copy. Imagine having 15 or more hours a week available!

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I'm here to take some of the hassle off your plate, so that you can fully realize the joys of having your own business by having more free time and one less major thing to worry about.

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Whether you're a new business just starting out or an established business trying to troubleshoot a period of stagnation or looking to grow further, an experienced copywriter can enhance your brand and help you reach  or even surpass your goals.

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Here's what else a copywriter can help you with:

 

• Create SEO content that generates traffic and leads to your business.

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• Help you find your own unique brand voice that cuts through the noise of a million other pet businesses, one that your clients will recognize and respond to.

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• Bring clarity to your goals and value propositions.

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• Build trust with your clients through consistent, high-quality, and engaging content.

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• Increase your conversions and sales through powerful conversion copy that speaks to your customer's needs.

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• Drive traffic to your site through compelling ad copy.

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• Build trust with your leads through informative and attention-grabbing email copy.

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• Increase your connection to your leads so that they see you as their trusted pet expert.

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• Free up your time so that you can spend it with your family, friends, and animals...or simply pursuing your mission and growing your business.

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